gov's award
F O R I M M E D I A T E R E L E A S E
Media Contact: Cindy Delaney, 802-865-5202 or cindy@delaneymeetingevent.com
Vermont Travel Industry Conference Awards Presentation
Manchester, Vt. - The Vermont Travel Industry Conference celebrated its 26th Annual Conference, April 7 -9, 2009 at the Equinox Resort in Manchester, Vermont. This event draws one of the largest gatherings of tourism professionals in the state including owners, managers and employees of the many businesses connected to this important segment of the economy. Two awards and one scholarship were presented at the Vermont Travel Industry Conference.
The Governor's Award for Marketing Excellence recognizes a tourism-related business, region, or association that has shown a clear understanding of the Vermont Brand and has successfully incorporated it into one or more marketing initiatives. Entries were reviewed and judged on the following criteria: strategy, creativity, innovation, results and brand. This year the award was presented to Okemo Mountain Resort for their "Art of" campaign, which highlighted Okemo's key brand pillars of Snow, Grooming, Service, Family, Terrain, Living as art forms. Scott Clarkson, Vice President of Marketing accepted the award on behalf of the resort.
